Role
Overview
Responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for UK, Nordics, Netherlands and the Middle East. Working closely with distribution channels the team aims to help the business meet its corporate objectives.
In addition, I worked with colleagues across Europe to help deliver campaigns and ultimately, was responsible for growing and maintaining the digital marketing efforts.
Key achievements
Increase client engagement in Switzerland - 6 months
Improved client engagement rates by 5% in the Nordics - 3 months
Improved client engagement rates by 10% in the Middle East - 12 months.
*EMEA and US. As at Decemeber 31 2022.
Key deliverables at Lazard Asset Management Group.
Marketing automation
Created and deployed single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments.Sales & Marketing Strategy
Working with different sales distribution channels to optimise and streamline the sales structure.Localisation strategies
Shape and localise digital strategies per region, while developing and leading on global reporting back to the business.Core competencies
Key experience and expertise in this role