Digital Project Manager100

City and Islington College

Role

Overview

I was employed to manage City and Islington College’s online brand refresh and their summer recruitment campaign, overseeing creative agencies and leading functional design decisions. Collaborating with the Head of Marketing, I delivered an industry-leading web platform accompanied by a multi-faceted online marketing campaign.

Key achievements

Increased website traffic - 6 months

30%

Increase online student registration rate - 6 months

12%

*Globally. As at December 31 2015.

Key deliverables at City and Islington College.

Website redesign

adopting an e-commerce model to drive enrolments through user-centric design and intuitive navigation.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

User Demographic Profiles

Creating user demographic profiles is crucial for UX and website design, as it ensures the platform is tailored to meet the specific needs, preferences, and behaviors of the target audience, ultimately enhancing user satisfaction and engagement.
Core competencies

Key experience and expertise in this role

Three reasons to get in touch.

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Recruitment · in-house or consulting roles Press, podcast or speaking Consulting · venture or advisory enquiry