Go-to-market for five affiliate brands at a global asset manager
Strategic marketing across five affiliate brands in EMEA and the US, measured through CRM pipeline, agency cost and social engagement.
The brief
Develop and deliver bespoke marketing strategies for five affiliate brands across EMEA and the US, leading go-to-market plans for new products and new regions.
What I did
The role was strategic rather than executional: heavy on data analysis, with reporting to global executive teams across Distribution and Marketing. Marketing activity was tied to CRM pipeline so that spend could be judged on what it produced, not on activity volume.
Results
- Prospects and opportunities reported in Salesforce up 40%.
- Agency expenditure and fees reduced by 70% within 12 months.
- Average social media engagement up 60% across all brands within 12 months.
Figures cover EMEA and the US, as at 1 January 2024.
Three reasons to get in touch.
Each path has its own short form. Pick the one that fits — it routes the message to the right place without a sales funnel attached.