Asset management
Raising client engagement across Europe and the Middle East at Lazard Asset Management
Digital marketing strategy and campaigns for the UK, Nordics, Netherlands, Switzerland and the Middle East, with engagement gains in each region.
The brief
Develop marketing strategy, create and run campaigns, and increase client engagement across the UK, Nordics, Netherlands and the Middle East, working closely with distribution channels to meet corporate objectives.
What I did
I worked with colleagues across Europe to deliver campaigns, and was responsible for growing and maintaining the digital marketing effort in my regions.
Results
- Client engagement in Switzerland up 15% within 6 months.
- Client engagement in the Middle East up 10% within 12 months.
- Client engagement in the Nordics up 5% within 3 months.
Figures as at 31 December 2022.
Three reasons to get in touch.
Each path has its own short form. Pick the one that fits — it routes the message to the right place without a sales funnel attached.