Role
Overview
In charge of growing and managing the firm’s online presence and digital marketing activities in EMEA, APAC, US and UK. Improving engagement on key products campaigns, and developing new tools and technologies to support client facing teams.
Key achievements
Increased global brand positioning on social media
Increased global digital events engagement
Redesigned and streamlined global email marketing, and increased client website activity
*Globally. As at September 01 2021.
Key deliverables at Insight Investment.
Paid social media programme
Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.Search Engine Advertising
Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.Lead Generation and Prospecting
Introduced social media lead generation and nurturing, working with senior members of the client facing teams to find and add leads directly into the sales pipeline.Named Global Employee of the Year
Named the 2020 Employee of the Year by Insight’s Executive Board.Core competencies
Key experience and expertise in this role