Digital Communications Coordinator100

London & Quadrant

Role

Overview

During my time at L&Q Housing, I was contracted to develop a marketing strategy aimed at increasing new customers and sales leads through the website. By implementing targeted digital campaigns, optimizing the user experience, and leveraging data analytics, I successfully enhanced the online presence and engagement, leading to a significant boost in customer acquisition and lead generation.

Key achievements

Increased click-through-rate on organic search

12%%

Reduced paid search expenditure MoM

10%%

Total website unique users and views

30%%

Reduction in residential complaints MoM

20%%

*Globally. As at August 01 2014.

Key deliverables at Insight Investment.

Paid social media programme

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Digital customer service strategy

I developed a streamlined process for managing residential complaints at L&Q Housing by integrating Twitter and the website, enabling efficient tracking, resolution, and improved communication with residents.
Core competencies

Key experience and expertise in this role

Three reasons to get in touch.

Each path has its own short form. Pick the one that fits — it routes the message to the right place without a sales funnel attached.

Recruitment · in-house or consulting roles Press, podcast or speaking Consulting · venture or advisory enquiry