Role
Overview
Responsible for developing and delivering bespoke marketing strategies across 5 affiliate brands in EMEA & US for a global asset manager. This means leading on “go-to market” strategies for new products and regions.
Crucially, this role is strategic in nature – requiring a strong focus on data analysis and reporting to global executive teams across Distribution and Marketing.
Key achievements
Increase in prospect and opportunities reported in salesforce
Reduced expenditure and agency fees in 12 months
Improvement of social media average engagement rates (all brands) in 12 months
*EMEA and US. As at January 01 2024.
Key deliverables at a global asset manager.
Paid social media programme
Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.Search Engine Advertising
Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.Marketing automation
By setting up email automation, we enhanced the user journey by delivering timely, personalized content that nurtures leads, increased engagement, and guided prospects through the decision-making funnel.Global quarterly and weekly reporting
Tailored reports for Distribution and Investment teams containing data on prospect opportunities, brand performance and campaign results.Core competencies
Key experience and expertise in this role