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SectorFinance

First Sentier Investors

By February 21st, 2025No Comments5 min read

Overview

Responsible for developing and delivering bespoke marketing strategies across 5 affiliate brands in EMEA & US for First Sentier Investors. This means leading on “go-to market” strategies for new products and regions.

Crucially, this role is strategic in nature – requiring a strong focus on data analysis and reporting to global executive teams across Distribution and Marketing.

Key achievements

Increase in prospect and opportunities reported in salesforce

40%

Reduced expenditure and agency fees in 12 months

70%

Improvement of social media average engagement rates (all brands) in 12 months

60%
See full results

*EMEA and US. As at January 01 2024.

Highlights

Built in-house capabilities

By moving most of the Digital Marketing operations in-house, I was able to save First Sentier Investors in excess of £50,000 P.A. Additionally, it meant that the Marketing and Distribution units had greater control over frequency and accuracy of ads - as well as more reliable data.

Highlights

Global Marketing Intelligence Dashboards

I design, delivered and owned more than 6 unique Marketing Intelligence dashboards which were fully integrated with Salesforce, LinkedIn, Hootsuite, Google Analytics and more. These dashboards contain vital information on prospects and contact activity on our various marketing campaigns.

Key deliverables at First Sentier Investors.

Paid social media programme

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Marketing automation

By setting up email automation, we enhanced the user journey by delivering timely, personalized content that nurtures leads, increased engagement, and guided prospects through the decision-making funnel.

Global quarterly and weekly reporting

Tailored reports for Distribution and Investment teams containing data on prospect opportunities, brand performance and campaign results.

Core competencies

Key experience and expertise in this role

View all
First Sentier Investors Digital Marketing and Consulting First Sentier Investors
Prospecting and Lead GenerationTechnical development

Prospecting and Lead Generation

1 min
I enhance the conversion process for brands by integrating advanced tracking and analytics tools like Power BI, which allows for real-time data visualization and insights into lead behavior and campaign performance.
First Sentier Investors Digital Marketing and Consulting First Sentier Investors
Search Engine Optimisation (SEO)Technical development

Search Engine Optimisation (SEO)

1 min
To improve your SEO, I offer comprehensive services that include on-page optimization, where I enhance your website’s content, meta tags, and keyword usage to improve search engine rankings.
First Sentier Investors Digital Marketing and Consulting First Sentier Investors
Digital AdvertisingAdvertisingMarketing Strategy

Digital Advertising

1 min
I empower businesses to effectively reach and convert their target audiences, leading to sustained growth and a competitive advertising advantage.
First Sentier Investors Digital Marketing and Consulting First Sentier Investors
Marketing AutomationAdvertisingTechnical development

Marketing Automation

1 min
To deliver marketing automation for businesses, I start by assessing their marketing needs and goals. I then implement and customize a suitable marketing automation platform, such as HubSpot, Marketo, or Mailchimp.
Marketing Intelligence encompasses a broad range of activities aimed at gathering, analyzing, and leveraging data to inform marketing strategies and decision-making.
Digital Marketing IntelligenceAnalyticsMarketing Strategy

Digital Marketing Intelligence

1 min
Marketing Intelligence extends beyond understanding your own audience to also encompass understanding the competitive landscape. This includes gathering data on consumer demographics, preferences, behaviors, and purchasing patterns.