Twelve years’ experience with a very strong technical background and focus on cross-channel campaigns. Highly experienced in producing, implementing, and leading teams across PPC, Social, SEM and Programmatic digital marketing strategies.
Strong emphasis on data-driven decision making, with the ability to design, and build Marketing Intelligence dashboards, automating Salesforce and Marketing Data.
First Sentier Investors
Senior Digital Marketing Manager
– EMEA & US
2022 – Present
Responsible for developing and delivering bespoke marketing strategies across 5 affiliate brands in EMEA & US. This means leading on “go-to market” strategies for new products and regions. Crucially, this role is strategic in nature – requiring a strong focus on data analysis and reporting to global executive teams across Distribution and Marketing.
Lazard Asset Management
Vice President, European Digital Marketing
2021 – 2022
Responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for UK, Nordics, Netherlands and the Middle East. Working closely with distribution and product channels. Focused on growing and maintaining marketing automation platforms, as well as working hands-on with European colleagues to developing regional campaigns.
Insight Investment
(Bank of New York Mellon)
Digital Marketing Manager
2017 – 2021
Named the 2020 Employee of the Year by Insight’s Executive Board.
In charge of growing and managing the firm’s online presence and digital marketing activities in EMEA, APAC, US and UK. Improving organic and paid engagement on key products campaigns, and developing new tools and technologies to support client facing teams and new business.
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