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General Pharmaceutical Council

By December 1st, 2024No Comments4 min read

Overview

I was employed by the General Pharmaceutical Council in the UK to increase the number of pharmacists and pharmacies registered by the regulator, designing technology solutions to streamline management and communication processes. Additionally, I spearheaded initiatives to boost public engagement on key consultations and regulation changes, while also growing the GPhC’s brand awareness across the UK.

Key achievements

Increased public engagement on all online consultations - 5 months

50%

Increased website total viewers and page views - 2 months

60%
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*Globally. As at June 01 2015.

Highlights

Social Media Strategy

I developed the social media strategy for the General Pharmaceutical Council (GPhC) by analyzing audience demographics and engagement patterns to create targeted content that resonates with pharmacists and the public. By implementing a mix of educational posts, interactive campaigns, and timely updates on regulatory changes, I significantly enhanced GPhC's online presence and engagement levels.

Highlights

Digital Marketing and Public Consultation Strategy

I developed the digital marketing strategy to increase the number of responses to public consultations by implementing new software solutions to modernize and personalize the consultation process. By integrating advanced survey platforms with automated personalization features and real-time analytics, I ensured a more engaging and user-friendly experience, significantly boosting participation and feedback on key regulatory consultations.

Key deliverables at GPhG

Paid social media programme

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Advanced survey platforms

With automated personalization features and real-time analytics. Data was shared directly with pharmacists, leading to less confusion and regulatory challenges.

Core competencies

Key experience and expertise in this role

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