Overview
During my time at L&Q Housing, I was contracted to develop a marketing strategy aimed at increasing new customers and sales leads through the website. By implementing targeted digital campaigns, optimizing the user experience, and leveraging data analytics, I successfully enhanced the online presence and engagement, leading to a significant boost in customer acquisition and lead generation.
Highlights
Digital Advertising and brand positioning
I developed and executed a highly targeted PPC campaign for L&Q Housing, utilizing advanced keyword strategies, ad placement optimization, and A/B testing to refine performance. This meticulous approach resulted in a 10% reduction in overall ad spend by improving cost-per-click efficiency and eliminating underperforming keywords. Over a 12-month period, the campaign significantly increased site traffic by 30%, demonstrating the effectiveness of data-driven adjustments and continuous monitoring.
Highlights
Website review and optimisation
I enhanced L&Q's website optimization by implementing advanced SEO techniques, improving load times, and ensuring mobile responsiveness, which collectively boosted search engine rankings and organic traffic. Additionally, I refined the user journey by redesigning the site navigation and streamlining the user interface, resulting in a more intuitive and engaging experience for visitors.
Key deliverables at Insight Investment.
Core competencies
