Overview
I was commissioned by PRS for Music, the UK’s leading organization managing the rights of songwriters, composers, and music publishers, to increase website memberships and boost social media engagement. By implementing targeted strategies and creative content tailored to the music industry’s needs, I successfully attracted a larger, more active online audience for PRS for Music.
Highlights
SEO Strategy
I improved SEO for PRS for Music by implementing advanced keyword optimization techniques, including precise keyword density adjustments and semantic search integration, ensuring all meta tags, headers, and alt texts were meticulously updated for relevance.
Highlights
Content strategy
Additionally, I established a collaborative process with content teams to enhance quality scores and relevance by regularly reviewing and refining content, incorporating high-quality, informative material, and aligning with user engagement metrics to meet search engine algorithms, resulting in higher search engine rankings and increased organic traffic.
Key deliverables at PRS for Music.
Core competencies
