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Notting Hill Genesis

By December 13th, 2024No Comments4 min read

Overview

I was hired to develop a 50th anniversary website and marketing campaign for Notting Hill Housing, focusing on celebrating the organization’s legacy and achievements. The project involved creating a visually compelling website and a strategic marketing campaign that engaged the community, highlighted historical milestones, and promoted future initiatives.

Key achievements

Global increase in total website visitors and pages per view

60%
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*Globally. As at November 01 2013.

Highlights

Social media campaign with the British Film Institute

I executed a collaborative social media campaign for Notting Hill Housing and the British Film Institute, leveraging targeted content marketing, influencer partnerships, and cross-platform promotion to highlight the rich legacy of Notting Hill Housing. This strategic approach effectively increased website traffic and enhanced audience engagement and optimized ad placements.

Highlights

Global Email Marketing Strategy

I designed the Notting Hill Housing website to vividly showcase the history and legacy of the area, incorporating interactive web design principles to create an engaging and immersive user experience. By using interactive timelines, multimedia galleries, and virtual tours, visitors could explore the rich cultural heritage and historical milestones of Notting Hill. Additionally, forward-looking sections featuring dynamic content, such as video interviews with community leaders and plans for future developments, were seamlessly integrated to highlight the organization's vision for the future, fostering a deeper connection and engagement with the audience.

Key deliverables at Notting Hill Housing.

Interactive timelines

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Multimedia Galleries

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Lead Generation and Prospecting

Introduced social media lead generation and nurturing, working with senior members of the client facing teams to find and add leads directly into the sales pipeline.

Core competencies

Key experience and expertise in this role

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Notting Hill Genesis Digital Marketing and Consulting Asset Management
Digital AdvertisingAdvertisingMarketing Strategy

Digital Advertising

I empower businesses to effectively reach and convert their target audiences, leading to sustained growth and a competitive advertising advantage.
Notting Hill Genesis Digital Marketing and Consulting Asset Management
Marketing AutomationAdvertisingTechnical development

Marketing Automation

To deliver marketing automation for businesses, I start by assessing their marketing needs and goals. I then implement and customize a suitable marketing automation platform, such as HubSpot, Marketo, or Mailchimp.