What I offer
To deliver marketing automation for businesses, I start by assessing their marketing needs and goals. I then implement and customize a suitable marketing automation platform, such as HubSpot, Marketo, or Mailchimp.
I set up automated workflows, segment their audience, create targeted campaigns, and integrate the platform with their existing tools. Additionally, I provide training and ongoing support to ensure the business can effectively use the automation system to drive results.
User journey automation
Data and analytics reporting
& integration
Training and upskilling other business units
Deliverables
My approach
First off, I make sure to really get what the business is aiming for—whether it’s bringing in more leads, keeping customers happy, or boosting sales.
By syncing up the automation strategy with these goals, I help businesses tackle their biggest challenges, like lead generation, which 61% of marketers say is their top priority (HubSpot Blog) (HubSpot Blog).
Marketing automation significantly improves the email user journey by delivering timely, personalized, and relevant messages, which leads to higher engagement and conversion rates.
For instance, 82% of marketers who use automation to create triggered emails, like welcome or cart abandonment sequences, see significantly better performance with eight times more opens and greater earnings compared to standard bulk emails.
Moreover, 68.5% of marketers report that automation has enhanced the targeting of their messages, leading to more relevant and effective communication with customers (CleverTap) (Porch Group Media) (WebFX).
Impact
10
improvement to email conversion rates
Triggered automated emails, such as cart abandonment and welcome email sequences, can significantly boost conversion rates. For example, cart abandonment emails achieve an impressive conversion rate of 18.54%, while browse abandonment emails see a conversion rate of 4.10%.
These types of automated emails are highly effective because they are timely and relevant, targeting users based on their specific behaviors, which leads to much higher engagement and conversions compared to regular email campaigns (Mailmodo).
My approach
I’m all about using data to break down the audience into smaller, more targeted groups.
This lets businesses send out messages that feel relevant to each customer. It’s all about making sure the right people are getting the right messages, which keeps engagement high and conversions rolling in.
Impact
73
higher conversion rates
Segmenting your audience can dramatically boost your lead generation efforts. Studies show that marketers who use audience segmentation generate 73% higher conversions compared to those who don’t.
This is because segmentation allows you to tailor your messaging to specific groups within your audience, making your campaigns more relevant and engaging. When done effectively, this strategy can significantly increase the number of leads you generate and improve overall campaign performance (Instantly AI) (Leads Crawler).
My approach
When picking out a marketing automation platform, I make sure it plays nicely with all the other tools the business is already using, like CRM or social media management tools.
This integration is key to keeping everything running smoothly and efficiently. In fact, 67% of marketing leaders swear by a fully integrated platform for better efficiency and decision-making (Hexospark).
I also choose platforms that can grow with the business, so they don’t have to worry about outgrowing their tools as they scale up.
Impact
14.5
increased productivity
Marketing automation can significantly boost productivity by automating repetitive tasks, allowing teams to focus on more strategic activities. Specifically, businesses using marketing automation have reported a 14.5% increase in sales productivity.
This improvement is due to the automation of time-consuming tasks like follow-ups, lead scoring, and email campaigns, which frees up valuable time for sales teams to focus on closing deals (WinSavvy) (BillingHero). This increased efficiency not only enhances productivity but also leads to better-targeted campaigns and higher overall results.
