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Keyword and behaviour research
Quality content recommendations
Technical improvements to the website

I begin by conducting a thorough analysis of your industry and competitors to identify the most relevant and high-impact keywords for your brand. Using advanced tools, I uncover the specific terms your target audience is searching for and integrate these strategically into your website’s content, meta descriptions, and headers.

This ensures that your site ranks higher for the keywords that matter most to your business, driving more qualified traffic to your site.

Research has shown that pages that rank well for one keyword often rank in the top 10 for nearly 1,000 other related keywords, highlighting the importance of comprehensive keyword research in improving overall search visibility​(RankTracker).

I analyze the content strategies of your top competitors to understand what is working in your industry. This includes examining the type of content they produce, how they engage their audience, and what gaps exist in their content that your brand can fill.

Using this information, I help you create high-quality, targeted content that not only meets the needs of your audience but also surpasses what your competitors offer, positioning your brand as a leader in your industry.

34
conversion rates

High-quality, relevant content not only increases user engagement but also enhances search engine rankings, leading to more organic traffic. For instance, creating well-structured and optimized content can improve your conversion rates by up to 34%, as it aligns better with user intent and search engine algorithms​ (Search Engine Land)

I conduct a comprehensive technical audit of your website to identify and fix any issues that could hinder its performance in search engines. This includes optimizing site speed, ensuring mobile-friendliness, fixing broken links, and improving the overall structure and navigation of your site. B

y addressing these technical aspects, I help ensure that your site is easily crawlable and indexable by search engines, leading to better visibility and higher rankings.

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higher conversion rates

Optimizing landing pages with clear value propositions and minimal load times can enhance conversion rates by 34% to 32% respectively. These optimizations are crucial for ensuring that more of your website’s visitors take the desired actions, leading to higher overall conversions​ (Invesp) (Sixth City Marketing).

  • Previous CapabilityProspecting and Lead Generation

  • Next CapabilityMarketing Automation