Overview
I was employed to manage City and Islington College’s online brand refresh and their summer recruitment campaign, overseeing creative agencies and leading functional design decisions. Collaborating with the Head of Marketing, I delivered an industry-leading web platform accompanied by a multi-faceted online marketing campaign.
Highlights
Website redevelopment and rebrand
I project managed the redesign of City and Islington College's website, adopting an e-commerce model to drive enrolments through user-centric design and intuitive navigation. By implementing advanced analytics, A/B testing, and streamlined checkout processes, I optimized the enrollment journey, significantly enhancing efficiency and user experience.
Highlights
London Summer Enrollment Campaign
I supported the launch of the revamped website with a PPC and social media strategy, utilizing advanced targeting options such as demographic and interest-based segmentation to reach adults seeking night courses. By implementing keyword bidding strategies, ad extensions, retargeting campaigns, and A/B testing for ad creatives, I effectively increased traffic and conversions, driving higher enrolments for the evening programs.
Key deliverables at City and Islington College.
Core competencies
