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FinanceSector

Insight Investment

By February 21st, 2025No Comments4 min read

Overview

In charge of growing and managing the firm’s online presence and digital marketing activities in EMEA, APAC, US and UK. Improving engagement on key products campaigns, and developing new tools and technologies to support client facing teams.

Key achievements

Increased global brand positioning on social media

70%

Increased global digital events engagement

75%

Redesigned and streamlined global email marketing, and increased client website activity

100%
See full results

*Globally. As at September 01 2021.

Highlights

Social media lead generation strategy

On-boarding LinkedIn Sales Navigator into the business, and developed a process and strategy with the global distribution team to identify, nurture and out-reach to key prospects on LinkedIn. This directly impacted the quality of prospects that attended events, webinars and client-meetings.

Highlights

Global Email Marketing Strategy

Updating the firms corporate email templates and client experience were crucial to improving engagement. However, I extended that even further to start to develop highly personalized and automated client journeys, with an emphasis on sharing data with Marketing and Distribution teams.

Key deliverables at Insight Investment.

Paid social media programme

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Lead Generation and Prospecting

Introduced social media lead generation and nurturing, working with senior members of the client facing teams to find and add leads directly into the sales pipeline.

Named Global Employee of the Year

Named the 2020 Employee of the Year by Insight’s Executive Board.

Core competencies

Key experience and expertise in this role

View all
Insight Investment Digital Marketing and Consulting Asset Management
Digital AdvertisingAdvertisingMarketing Strategy

Digital Advertising

I empower businesses to effectively reach and convert their target audiences, leading to sustained growth and a competitive advertising advantage.
Insight Investment Digital Marketing and Consulting Asset Management
Marketing AutomationAdvertisingTechnical development

Marketing Automation

To deliver marketing automation for businesses, I start by assessing their marketing needs and goals. I then implement and customize a suitable marketing automation platform, such as HubSpot, Marketo, or Mailchimp.