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FinanceSector

Lazard Asset Management

By February 21st, 2025No Comments4 min read

Overview

Responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for UK, Nordics, Netherlands and the Middle East. Working closely with distribution channels the team aims to help the business meet its corporate objectives.

In addition, I worked with colleagues across Europe to help deliver campaigns and ultimately, was responsible for growing and maintaining the digital marketing efforts.

Key achievements

Increase client engagement in Switzerland - 6 months

15%%

Improved client engagement rates by 5% in the Nordics - 3 months

5%

Improved client engagement rates by 10% in the Middle East - 12 months.

10%%
See full results

*EMEA and US. As at Decemeber 31 2022.

Highlights

Global Marketing & Distribution Strategy

Coordinate with Marketing Director and different sales distribution channels to consolidate a shared understanding and approach to our marketing and sales structure. Aligning regional marketing strategies with key products, as well as implementing global operational requirements.

Highlights

Global Marketing Intelligence Dashboards

Developed Dashboards for Global Distribution Teams, to show real time information on prospect and client engagement across the digital marketing mix.

Key deliverables at Lazard Asset Management Group.

Marketing automation

Created and deployed single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments.

Sales & Marketing Strategy

Working with different sales distribution channels to optimise and streamline the sales structure.

Localisation strategies

Shape and localise digital strategies per region, while developing and leading on global reporting back to the business.

Core competencies

Key experience and expertise in this role

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