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RetailSector

BOVET

By February 21st, 2025No Comments5 min read

Overview

As the website developer for The House of Bovet, I craft elegant and user-friendly online experiences that reflect the brand’s luxurious heritage and exquisite craftsmanship. My role involves ensuring seamless functionality, aesthetic appeal, and an immersive digital presence that captivates discerning clientele.

Key achievements

Increased average session and page duration

65%

Increased number of prospect enquiries

75%

Increased total traffic to product pages

80%

*Globally compared to previous website. As at December 31 2023.

Highlights

Complete website redesign

I redesigned the entire web infrastructure, design and capabilities with a much greater emphasis on storytelling, visual media and automation. It also includes a bespoke CRM system, dedicated members area and press-lounge for partners.

Highlights

Dedicated CRM Platform

BOVET has their own bespoke CRM tool which is fully integrated into the website. At a fraction of the cost of other providers, Bovet is able to track users throughout their purchasing journey and optimise their product pages to specific regions.

Highlights

Bespoke Product Launches

When there is a new launch or key event I leverage my marketing and web design expertise to support BOVET in launching their unique products globally by crafting tailored website experiences that highlight the brand's luxury and innovation. My work ensures that BOVET's brand message is effectively communicated to a global audience, enhancing their online presence and market reach.

Highlights

Collaboration Strategy and Marketing Support

I contributed to the success of the BOVET x Rolls Royce collaboration by designing and building a series of dedicated webpages and interactive experiences on the BOVET website. Additionally, I planned and executed targeted marketing activities to amplify the collaboration's impact, ensuring it resonated with the luxury market and engaged the right audience.

Key deliverables at BOVET.

Automated Client Experiences

Guiding collectors and partners through personalized, timely interactions, enhancing their purchasing experience by delivering tailored content, support, and updates based on their preferences.

VPS with CDN enabled

Significantly enhancing website performance and security, ensuring faster load times and improved reliability by distributing content across a network of global servers, while also providing robust protection against DDoS attacks and traffic surges.

Bespoke API integrations

Offering seamless, customized interactions and enhanced functionality, allowing for a more personalized and efficient user experience that meets specific business needs and collectors' expectations.

Rich Media Focused

With superior compression that reduces file sizes without compromising quality, faster load times for web pages, and improved performance, enhances the user experience and SEO rankings.

Core competencies

BOVET Digital Marketing and Consulting BOVET
Prospecting and Lead Generation

Prospecting and Lead Generation

I enhance the conversion process for brands by integrating advanced tracking and analytics tools like Power BI, which allows for real-time data visualization and insights into lead behavior and campaign performance.
1 min
BOVET Digital Marketing and Consulting BOVET
Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

To improve your SEO, I offer comprehensive services that include on-page optimization, where I enhance your website’s content, meta tags, and keyword usage to improve search engine rankings.
1 min
BOVET Digital Marketing and Consulting BOVET
Digital Advertising

Digital Advertising

I empower businesses to effectively reach and convert their target audiences, leading to sustained growth and a competitive advertising advantage.
1 min
BOVET Digital Marketing and Consulting BOVET
Marketing Automation

Marketing Automation

To deliver marketing automation for businesses, I start by assessing their marketing needs and goals. I then implement and customize a suitable marketing automation platform, such as HubSpot, Marketo, or Mailchimp.
1 min
Marketing Intelligence encompasses a broad range of activities aimed at gathering, analyzing, and leveraging data to inform marketing strategies and decision-making.
Digital Marketing Intelligence

Digital Marketing Intelligence

Marketing Intelligence extends beyond understanding your own audience to also encompass understanding the competitive landscape. This includes gathering data on consumer demographics, preferences, behaviors, and purchasing patterns.
1 min