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EducationSector

SOAS University of London

By February 21st, 2025No Comments4 min read

Overview

My task at SOAS was to increase the number of student admissions and conversions, by raising the international presence and reputation in core markets. Streamline the technology and systems supporting the admissions and international recruitment teams. Leading on email marketing, SEO, Google Display advertising and other PPC campaigns.

Key achievements

Increased email marketing engagement and conversions

10%

Increased student admissions from online applications

25%

Improved SEO and website rankings in 4 key markets

30%
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*Globally. As at March 1 2017.

Highlights

Designed and build of new website

Building a new blog website for SOAS University of London, I focus on creating a dynamic platform that highlights the institution's unique perspectives and scholarly insights on global issues. This project aims to enhance the university's digital presence, fostering greater engagement with students, faculty, and a worldwide audience interested in SOAS's areas of expertise.

Highlights

Global Digital Marketing Strategy

As the lead on the global digital marketing strategy for SOAS University of London, I crafted a comprehensive approach that leveraged data analytics, targeted content, and multi-channel campaigns to amplify the university's global reach and impact. This strategy enhanced brand awareness, drove international student recruitment, and fostered engagement with diverse audiences worldwide.

Key deliverables at SOAS University of London.

Paid social media programme

Paid LinkedIn ads are crucial for asset management companies as they enable targeted outreach to high-value professionals and decision-makers, enhancing brand visibility and attracting potential clients and investors in a highly competitive market.

Search Engine Advertising

Paid search engine ads are essential for asset management companies because they drive targeted traffic to their websites, capturing potential clients actively searching for investment solutions and boosting their competitive edge in the digital marketplace.

Lead Generation and Prospecting

I streamlined the technical systems at SOAS, significantly improving the efficiency and user-friendliness of the admissions process, which resulted in an increase in student admissions.

Core competencies

Key experience and expertise in this role

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